I was home this past weekend and my mom told me Rap music was dead/dying. I guess she heard it on NPR. Well as far as I know rap music is not dead. I think the economic model of Rap music has kind of disappeared. People don’t buy albums for hit singles anymore thanks to itunes, and that has hurt Rap album sales. That said I heard Flow Rida on Howard Stern the other day and he was saying how many millions of ring tones he had sold. He also said that the artists make more off of the ring tones than they do from the iTunes sales. The other really crazy thing about Rap music these days is these mixtapes. All of the artists are releasing mixtapes, which they sell on the internet. Now these things I would assume are even more profitable than a major label release, because production costs are very low and the labels don’t take a huge cut. Anyhow the point of the matter is that you should not listen to NPR when they are reporting on Rap music, or probably anything else that has to do with the tastes of urban youth (of which I do not include myself, but where I do coincide on occasion).
Starlito’s Way is a mixtape. To me mixtapes often feel like rap music without the hooks, which is both good and bad. Starlito’s way is a double album so that is a lot hookless music. That said I liked it, 7.5 of 11. Timbaland used to be one my faves, back in the Magoo era, but he is not as good anymore. I still enjoy a good Timbaland/Missy track, but there is not enough to go round here, 7.5 out of 12.2.
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